Marvel Digital Comic Survey Hey, True Believer, Help Marvel and you could Win $500 worth of Marvel goodies! Complete this survey and we’ll enter you into a sweepstakes to win a selection of Marvel goodies valued at $500. The survey below will only take about 15 minutes to complete. PLEASE RESPOND BY FEBRUARY 23rd, 2006 The winner will be notified in March 2006, so hurry up, won't ya! You must finish the survey, verify your email address and hit SUBMIT in order to be entered into the contest! To read the fine print about the rules, go to http://www.marvel.com/marvelsurvey/rules.htm Thanks...and good luck! Q1 Which of the following best describes your interest in comics?   A total comics fanatic - I'm obsessed and possessed Just one of several interests I have It's a phase that I'm loving now but it might not last I read them years ago, stopped reading them and now I'm back I'm not a comics reader, but I'm a fan of other Marvel products (games, movies) I'm new to comics Q2 How many Marvel comics, on average, do you buy each month?   --Click Here--None1 to 56 to 1011 to 1920+   Q3 How many Non-Marvel comics, on average, do you buy each month?   --Click Here--None1 to 56 to 1011 to 1920+   The next series of questions deal with Digital Comics posted on authorized and sometimes unauthorized websites. We are conducting this survey in order to better understand what our customers want when it comes to digital comic books. The results of this research will be looked at only in the aggregate and all responses will be kept completely confidential. Q4 Have you ever accessed any digital comic book(s)?   Yes (If "Yes", please continue) No (If "No", please skip to Q.12) Q5 To the best of your knowledge, was the website where you accessed the digital comic(s) an authorized, licensed website?   Yes No Have accessed digital comics on both types of websites Q6 Please indicate below where you have viewed these digital comics? (Please choose all that apply.)   Authorized, licensed comic book website(s) (like DC Comics, etc.)   Bit Torent.com DC Plus Plus/DC++.com   Peer to Peer websites (like Kazaa, etc.) IRC (Internet Relay Chat)   Usenet News Groups Other Internet website   Other non-internet source   Other source/website (Please specify in box.) Q7 Which one of the following statements would you say is most accurate or is the main purpose you typically access digital comics on any website?   I like to view/read digital comic books I like to download the digital comic books and save them on my hard drive and read them at a later time I like to download the digital comic books and burn them onto cd's/dvd's and read them/share them with friends Other   Other (Please specify in box.) Q8 Have you ever accessed/viewed a digital comic on Marvel's website - Marvel.com?   Yes (If "Yes", please continue) No (If "No", please Skip to Q.11) Q9 Please tell us whether you Agree or Disagree with the following statement based on your experience with accessing/viewing Marvel's digital comics: Reading a new comic in a digital format increases my likelihood to purchase the actual Marvel comic book...   Agree Strongly   Agree Somewhat   Disagree Somewhat   Disagree Strongly Q10 In total, how many Marvel digital comics have you ever accessed?   --Click Here--1 - 56 - 1011 - 2021 - 3031 - 5051 - 99100 or more   Q11 In total, how many digital comics have you ever accessed from any internet source?   --Click Here--1 - 56 - 1011 - 2021 - 3031 - 5051 - 99100 or more   Q12 Thinking about the genres of digital comics you have viewed or would like to view online, please tell us your level of interest in each the following digital comic genres? Superhero digital comics Very Interested Somewhat Interested Neutral Not Too Interested Not At All Interested   Non-Superhero digital comics   Manga digital comics   European digital comics   Underground digital comics Q13 Thinking about the types of digital comics you have viewed or would like to view online, please tell us your level of interest in each the following digital comic types? Digital versions of comic books that haven't gone on sale yet Very Interested Somewhat Interested Neutral Not Too Interested Not At All Interested   Digital versions of comic books that are currently on sale   Digital versions of comics 3 to 6 months old   Digital versions of comics 6 months to 1 year old   Digital versions of comics 1 to 5 years old   Digital versions of 1990's comics   Digital versions of 1980's comics   Digital versions of 1970's comics   Digital versions of 1960's comics   Digital versions of 1950's comics   Digital versions of 1930's to 1940's comics   Digital versions of Comics that are currently available in trade paperbacks (TPB's)   Digital versions of Comics that are NOT available in trade paperbacks (TPB's)   Digital versions of out of print/rare/difficult to find comics   Digital Comics made specifically for the web Q14 Thinking about the artists of digital comics you have viewed or would like to view online, please tell us your level of interest in each the following comic artists? Mark Bagley Very Interested Somewhat Interested Neutral Not Too Interested Not At All Interested   John Cassanday   Mike Deodato   Steve Ditko   David Finch   Brian Hitch   Jack Kirby   Greg Land   John Romita Jr.   John Romita Sr.   Other Marvel Artist   Other Marvel Artist (Please Specify) Q15 Thinking about the series of digital comics you have viewed or would like to view online, please tell us your level of interest in each the following comic series? Amazing Spider-Man Very Interested Somewhat Interested Neutral Not Too Interested Not At All Interested   Astonishing X-Men   Captain America   Fantastic Four - Original Series   Incredible Hulk   Ultimate Fantastic Four   Ultimate Spider-Man   Uncanny X-Men   Wolverine   Other Marvel Series   Other Marvel Series (Please Specify) Marvel is thinking about improving the way it makes Digital Comics available to its fans. We're going to ask your thoughts and opinions about the different ways we can achieve this. Q16 Please read the descriptions below for three different programs Marvel is considering, then check off the one that you think is the most appealing to you.   Annual Subscription Program: This program would give the user unlimited access to a library of Marvel Digital Comics for one full year Monthly Subscription Program: This program would give the user unlimited access to a library of Marvel Digital Comics for one month Single Issues Program: This program would give the user access to specific digital comics on an issue-by-issue basis Q17 Now, of the three programs, which one of these would you be most likely to purchase?   Annual Subscription Program: This program would give the user unlimited access to a library of Marvel Digital Comics for one full year Monthly Subscription Program: This program would give the user unlimited access to a library of Marvel Digital Comics for one month Single Issues Program: This program would give the user access to specific digital comics on an issue-by-issue basis None of these: I would not be interested in subscribing to or purchasing any Marvel Digital Comics at this time If you said "None of These" in Q17 above, Please skip to Q24 Q18 If you said you were most likely to purchase the Annual Subscription Program in Q17, what would you consider to be a fair price per year? I would consider a fair price to be... $45 per Year $60 per Year $75 per Year $90 per Year $105 per Year Q19 If you said you were most likely to purchase the Annual Subscription Program in Q17, how many Digital Comics would you expect to have access to at the price point you selected? I would expect to have access to: 250 Digital Comics 500 Digital Comics 1000 Digital Comic 2000 Digital Comics More than 2000 Digital Comics Q20 If you said you were most likely to purchase the Monthly Subscription Program in Q17, what would you consider to be a fair price per month? I would consider a fair price to be... $8 per Month $10 per Month $12 per Month $14 per Month $16 per Month Q21 If you said you were most likely to purchase the Single Issues in Q17, what would you consider to be a fair price per each individual Single Issue? I would consider a fair price to be... .50 cents per Issue .75 cents per Issue .99 cents per Issue $1.25 cents per Issue $1.50 cents per Issue Q22 Finally, if the three choices below were your only options, which one of the following would you most likely be willing to purchase?   An annual subscription with unlimited access to all Marvel Digital Comics at a one time yearly cost of $60 ($5 per month) A monthly subscription with unlimited access to all Marvel Digital Comics for $8.99 per month An issue-by-issue based program where you can purchase access to all Marvel Digital Comics at a cost of 99 cents per issue Q23 Thinking about the Digital Comic titles that Marvel will be offering, which one of the following scenarios would appeal to you most?   More consecutive issues of the same comic title, but a smaller number of titles to choose from Less consecutive issues of the same comic title, but a larger number of titles to choose from Other   Other (Please specify in box.) Q24 From the list below, please tell us the reasons you like Marvel's Digital Comics (Please choose all that apply.)   They are durable and won't wear out I like the convenience of reading/viewing comics while on my computer I think the interface looks cool I don’t have to carry them around I like that some are free I do not like Digital Comics Other   Other (Please specify in box.) Q25 What is your favorite thing about Marvel's Digital Comics? (Please specify in box below) Q26 What is your least favorite thing about Marvel's Digital Comics? (Please specify in box below) Q27 What, if anything, would you like to see change to the navigation of Marvel's Digital Comics? (Please specify in box below) Q28 Thinking about the interface of Marvel's Digital Comics, what aspects do you find easy to use? (Please specify in box below) Q29 Thinking about the interface of Marvel's Digital Comics, what aspects do you find confusing or difficult to use? (Please specify in box below) Spidey sez: "You're so close, just a few more questions". Keep going to be eligible for the sweepstakes! Q30 How many comics does your household currently own?   --Click Here--None1 to 2526 to 100101 to 500More than 500   Q31 Do you have a high speed Internet connection at home?   Yes No Q32 How frequently do you visit Marvel's web site - www.marvel.com?   --Click Here--More than once a dayOnce per day3 to 6 times per week1 to 2 times per weekOnce every few monthsHave never visited Marvel's web site   Q33 Do you have any additional suggestions or comments on how we can improve marvel.com? (Please specify in box below) Now some questions about you Q34 Which of the following brands of athletic shoes have you bought in the last 12 months?   Adidas   Doc Martens   New Balance   Skechers Adio   DC   Nike   Timberland And1   Etnies   Puma   Vans Converse   KSwiss   Reebok   None of these Q35 Are you...?   --Click Here--MaleFemale   Q36 What is the highest level of education you have completed?   --Click Here--Left High School before graduatingGraduated High SchoolSome collegeAssociates Degree (2 year)Bachelors degree (4 year)Some graduate schoolCompleted graduate school   Q37 Which of the following describes your employment status?   --Click Here--Employed by someone else and I work part-timeEmployed by someone else and I work full timeSelf-employed working part-timeSelf-employed working full timeFull Time StudentTemporarily unemployedRetired   Q38 What is your marital status?   --Click Here--Single, never marriedMarriedSeparated or divorcedWidowed   Q39 What is your ethnicity?   --Click Here--WhiteAfrican-AmericanAsianHispanicOther